![]() The most important aspect of remarkable things, though, is that they are worthy of remark. Something can be remarkable because it is novel, surprising, extreme, or just plain interesting. Remarkable things are defined as unusual, extraordinary, or worthy of notice or attention. ![]() Give people a way to make themselves look good while promoting their products and ideas along the way.”īerger recommends three ways to get people talking about a product or an idea: “So to get people talking, companies and organizations need to mint social currency. “Just as people use money to buy products or services, they use social currency to achieve desired positive impressions among their families, friends, and colleagues,” writes Berger. People share things that make them look good to others. Yet, according to research by the Keller Fay Group, only 7 percent of word of mouth happens online. Word of mouth is the primary factor behind 20 percent to 5o percent of all purchasing decisions. These principles can be compacted into an acronym.
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